Squarespace vs WordPress
How do you choose a Content Management System (CMS) for your website? Most folks just go with what they've heard of, or the recommendation of a professional web designer. Often, this will be WordPress, the most widely used CMS on the internet with 58.8% market share!
To be clear, WordPress is a great CMS, but I don't think it should be the default choice for a small business. To explain why, let me ask a question: Why does a small business even need a website?
- To be found and contacted by potential new customers to generate new leads and sales
- To provide information to all of their stakeholders (e.g. customers, investors, employees)
You can certainly achieve these goals with WordPress, but it comes with complications, largely as a result of being an open source software platform. It's constantly changing and improving, which is great if you are a WordPress expert, but what if you just wanted a website, like most people? Then you are lumbered with a piece of software that requires hosting, constant maintenance, security updates etc. More than likely you'll need to pay someone on an ongoing basis to deal with these issues for you, but then you have to manage and pay them and so on.
Instead you could be spending this valuable time adding awesome new content to your site and spreading the word on social media, all without an ounce of worry about your website - instead, it just works:
Focus on what's important
It's difficult to focus on adding great content to your website when you're constantly worried about breaking it, or are daunted by the idea of it. Unfortunately, if you don't add great content regularly to your website then you're going to struggle to find new customers, or keep the ones you have engaged.
This is one of the main reasons I'm a fan of Squarespace. As a business owner, I can focus on what's important and not on my website. In some ways it's like owning a car - you want to enjoy your motoring experience without worrying about what's going on with the engine, or if it will even start in the morning. You just fire it up and you're away.
As a Squarespace customer I just know that my site will be looking fabulous on all devices, work around the clock, and that I'll enjoy logging in to add great new content to my site.
A former nightmare
Some CMS systems make dealing with forms nothing less than a complete nightmare. They can be difficult to setup, constantly need updating, and sometimes just don't work, which frustrates the heck out of your site visitors. All this nonsense needs to stop now. Here's how. Start using Squarespace!
Seriously though, Squarespace forms are feature rich, with more field options than you could shake a stick at, and they just work. Not only that but they'll fire off any new entries to your email, Google Sheets, and MailChimp. When you hook Google Sheets up with Zapier, the world suddenly becomes your proverbial Oyster!